News tagged with 'Direct-To-Consumer Advertising'

The vast majority of the $4.5 billion advertising budget for Big Pharma is spent on TV and magazine ads. The drug industry wants to move into the Internet and will seek guidelines and push its case when it meets with the FDA this week.

Aside from rhetoric and divisiveness, NPR is tackling the entire health care debate by looking at how Americans contribute to their own rising health care costs. In this story, direct-to-consumer advertising is shown to have a huge impact on our prescription spending, the third most expensive cost in the U.S. system.